Moxie Coffee Company

“Black as night,
sweet as sin.”

Moxie Coffee Company is a coffee roasting shop where we both roast and serve exceptional coffees in a clean, modern and welcoming space.

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CHALLENGE:

• Create a unique, original, and balanced logo that suggest energy, depth of feeling, respect, quality, and that begins to tell a story. Find the middle ground between professional, serious, quality AND approachable, playful, and genuine.

 SOLUTION:

• Incorporate distinctive lines and corners, to create a sense of energy, playfulness and direction.

• Use a human element to start the connection with the consumer to the producer, which will be strengthened by client/customer education and interaction.

• Combine an interesting, atypical and bold font with a market appropriate secondary font that can work independently and together.